Key points:
- A downward trend in college enrollment means higher-ed marketing teams will have to get creative
- Increasing digital marketing efforts with targeted campaigns may be key to ensuring reassuring enrollment numbers
- See related article: When it comes to recruitment, websites are key
College enrollment has been trending downwards since 2020, with undergraduate enrollment 15 percent lower in the fall of 2021 than in the fall of 2010, and 42 percent of this decline occurring during the pandemic. After pandemic-driven declines began to level off last fall, overall undergraduate enrollment did remain stable this year at a 0.2 percent decrease from spring 2022 and is expected to increase by 9 percent between now and 2031. However, graduate-level enrollment continues to decline, with spring 2023 experiencing a 2.2 percent decrease in enrollment compared to 2022.
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