A new EAB analysis of students' college decision patterns shows applicants prioritize campus life and quantity of degree programs.

What factors attract students to college?


New EAB analysis shows applicants prioritize campus life and quantity of degree programs over affordability

Key points:

  • Understanding what draws students to a particular school is essential for admissions teams
  • Higher education in flux: Students at the heart of change
  • Leveraging prospective students’ tech use for stronger recruitment outcomes
  • For more news on recruitment, visit eCN's Campus Leadership hub

The number of majors offered, availability of student organizations, campus safety, and favorable weather all outweigh affordability in influencing students’ college decisions, according to a new study from education company EAB.

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